National Consumer League

Nationalizing Consumer Culture: Nationalism and Consumerism in the Making of Modern China by Karl Gerth,

"Chinese people should consume Chinese products!" This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption national consumer league and nationalism by instilling a concept of China as a modern "nation" with its own "national products." From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China's burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, national consumer league and the promotion of Chinese captains of industry helped enforce nationalistic consumption national consumer league and spread the message--patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned national consumer league and run by Chinese. In "China Made, Karl Gerth argues that two key forces shaping the modern world--nationalism national consumer league and consumerism--developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either "Chinese" or "foreign," national consumer league and consumer culture became the place where the notion of nationality was articulated, institutionalized, national consumer league and practiced. Based on Chinese, Japanese, national consumer league and English-language archives, magazines, newspapers, national consumer league and books, this first exploration of the historical ties between nationalism national consumer league and consumerism reinterprets fundamental aspects of modern Chinese history national consumer league and suggests ways of discerning such ties in all modern nations.
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